Monday 29 March 2010

Evaluation - Audience Feedback

When we presented our music video to the class we had a range of feedback written to us anonymously that gave us an insight into how it conveyed to an audience but we also received some useful criticism that helped us to improve our work. This is what our class said:

1."Yes, it has the conventions of other music videos of similar genre."
"Yes."
"Parts did, although some parts did not really feel relevant to the rest of the video."
"Costume, characters, locations all seemed to fit in well"
"Similar to other videos I've seen in that genre"
"Yes but what was with the bath!?"
"I really liked it, the combination of expressions, body language and costume all fitted in with the genre of the video!"
"Yes it worked well"
"Yes, although the bath didn't fit in with the rest of the video?"
"At times."
"LOL"

2. "Everything - camerawork, editing, costume, lighting etc fitted perfectly!"
"The stripping haha"
"I like how it kept switching between the stripping and the performing"
"Mitchell without a shirt :P"
"The editing was really good, and the film flowed very well"
"It was really funny and I loved it"
"Best. Video. Ever"
"The fact I didn't stop laughing all the way through it"

3. "I don't think the bath was relevant"
"Wtf was with the bath guys??"
"I loved the video but I didn't get the bath part"
"The bath"
"Although the bath thing was well done, I didn't get it"
"The fact it ended"
"Didn't understand the bath"
"Too little stripping :P"
"I didn't quite understand the bath"

4."People our age"
"Teens"
"Females"
"Anybody"
"girls lol"
"Females aged between 16 and 30"
"Everyone"
"teenagers"
"teens"
"teen girls"

5."Get rid of the bath"
"More stripping!"
"Parts were abit repetetive"
"I'd change the bath bit"
"I think it would've been better without the bath"
"The screen sometimes had lines across it :S"
"I think the bath sections should be taken out."

6. "LOL"
"Great video guys"
"made me laugh"
"MORE NUDITY!"
"Hilarious - well done guys"
"So funny!"

At present our music video on YouTube has gained 4,369 views which is a respectable amount in such a short time for an amateur video. It has had 8 ratings and averages a 4 and a half star rating. We have also posted the link on Facebook and this is some of the feedback we have received

"excellantiee....im sure they wll all love it at class...expect some stick from wearn those pink panties...lmao"
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"laugh my highly toned buttocks off. that was probably the longest 4 minutes and 24 seconds of my life. and the bath just looks like it's been rammed in there for no apparent reason (which it has...) n i like how you got me at the end doing my apology to the great british public but that is absolutely class even if it makes me cringe to even think about"
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"Genius!!!!!"
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"haha how amazing !!"
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"am i right to be majorly embarassed"
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"Haha that's well kwl. And where the he'll did u get those pants!? When I saw the link I thought it was going to be a guitar cover by u mitch ha sooo wrong"
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"that's legend man, charlotte will not be pleased tho lmao!"
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"Another classy performance from the mig mistro!"
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"You beauty migs, you beauty all I have too say x"
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"No I really wasn't expecting that haha ur full of surprises ;p"
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"im so horny right now"
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"I came back for a second watch"
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"Like Ryan, I was expectin a guitar cover from you lol !! Was NOT expectin tha lol x] well done guys, you had me laughin all th way through !! =)"


We had multiple comments of both male and female saying that the video was funny. According to this feedback we have somewhat succeeded in creating diversion or escapism for its audience (Blumner and Katz 1974). There were also quite a few comments about the bath shots in our video. Many people did not understand why it was there and so received it with an oppositional reading according to Stuart Hall's encoding/decoding model of 1973. Because members of the audience could not understand the relevance of the bath shots they rejected it and even said that it "would have been better without" the bath.

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