Monday 29 March 2010

Research - Evaluation of Research

I think my research has been thorough and in-depth. I have spent a lot of time individually researching conventions of media products especially focusing on media theories relating to audience and reception. Research has allowed me to become knowledgeable in the workings of the media industry in multiple forms of media and I can use this knowledge to help make the best possible media products for myself.

Researching media theories has been immeasurably useful and I will try to relate as many relevant ones into as much as my work as possible. Doing a questionnaire was also extremely useful because as a primary piece of market research we heard from our target audience directly as to what they believe is a good piece of media and what they want to see. We will use this information to influence the decision we make regarding the subject matter of our ancillary texts.

As for media text conventions I have learnt that less is key in magazine advertising because the vast popularity of readers will not intently read the advert they will merely see it in passing so a bold but uncluttered design is what I will aim to achieve. As for music video, there are four types according to Sven E. Carlsson's music video theory and as a keen filmmaker I am eager to attempt either one of the four, I have looked into a mixture of music videos that I know I will be able to produce a decent music video production.

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