Pre-Production - Initial Promotional Photographs

We next adopted a completely different idea. We went from a traditional music video idea to an artistic one. The video would have been set to a possible Coldplay record and it would have attempted to make the audience think and have an influence on them with its abstractness and subtly clever ideas. The video would have been about the solitude yet romanticism of isolation. It would have focused on solely one character throught. In terms of Sven E. Carlsson's theory, this would have been a "narrative clip" meaning that it would have been ultimately a short move set to a musical backdrop. According to Carlsson, a true narrative clip contains no lip-syncing or performance of the song.

Even though we really fancied making a comedy video because it was something we had not tried but had curiously wanted to, we were excited about the idea of a narrative clip because we believed in doing so we could use our film production skills to make a video that incorporated many technical and skilled elements of film production that would showcase the best of our abilities. We went out and took some initial promotional photographs as a means of inspiration and testing for the look of the proposed idea.

(Click to make full size)

We used a combination of effects of Macromedia Fireworks to create these images and we were quite pleased with the zeitgeist we had created for a potential film. Eventually however, the idea fell through due to lack of a rock solid plot-line and an improved idea regarding the comedy genre we had wanted to see if we could pull off.