This advert features Madonna again. It is an advert that would have been used in magazines and I would guess as a poster to promote her upcoming album. Immediately the viewer is intrigued by the exciting colours and boldness of the font type, colour and style. It is plain to see that Madonna is objectifying herself which ties in with Laura Mulvey's "male gaze" theory. It is conspicuously evident that Madonna is attempting to be seen as provocative and sexually enticing. It also complies with Emanuel Levy's study of women that he concludes beauty and youthfulness is more important in all forms of media to women. Madonna is surprisingly nearly 50 in this picture but she looks uncannily young and she easily contends with objectifying images of women a lot younger than herself.
Again the main focal point is the star as is evident in previously seen adverts and DVD covers. The usual suspect conventions are there such as title, release date and a cheeky teaser of what is to come "on and on the beat goes on". One thing that is common in music adverts is the theme that less is more. The adverts tend to be uncluttered which may be because the artists hope don't bank on its audience to be looking at the advert for very long, either in passing or during the flicking through pages of a magazine so the information has to be transposed as quickly and as memorably as possible.
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