This is a DVD sleeve for a DVD album by madonna. It uses many conventions that are frequent on DVD covers to inform, advertise and promote the product. First of all the artwork is particularly striking. The colours used are bold, eccentric and they immediately stand out. There is a standard title along with the tracklisting on back, runtime, technical info and logos of manufacturers/distributors. This artwork was actually design by an amateur artist. Despite this however it is still very obvious to the viewer on first glance that it is Madonna. This ties in to Richard Dyer's "Star Image" theory in that even though stars have many different people and companies creating media and promotion for them, the big stars can always be recognised instantly from their distinct personality and persona that they have created.
Madonna could be said to be being somewhat objectified as she is in many suggestive poses and hr facials expressions are sensual and moody. This relates to Laura Mulvey's "female gaze" theory that says that females in the media are objectified for the purpose of enticing men and providing entertainment for men. This is evident on this DVD cover even though Madonna of all people is said to be a very independent woman and a role model for feminists.
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