Research - Digipak Analysis 2

This DVD sleeve is for a live recorded studio performance of a selection of Bob Marley & the Wailers tracks. This DVD cover however is more realistic than the Madonna DVD. The images are very natural and have not been tainted by heavy editing or does not attempt to portray the musicians in any way but their true form. The cover again features the standard conventions of DVD covers, the titles and track-listing and a small selection of technical information informing the viewer about the nature of the recording.

I think this still ties in with Richard Dyer's 'star image' theory in that Bob Marley is instantly recognisable around the world because of his Caribbean influenced image complete with dreadlocks. I think this artwork is received from a hegemonic reading according to Stuart Hall's encoding/decoding model. I don't think the viewer is given much chance to question or oppose what is being presented to them it is hard to deny that the photographs are loyal to the musicians integrity.

The naturalness of the artwork reflects the reggae genre of music and what these musicians stood for - a free-loving, peaceful non-fakery society.